Responsive online application

UX methodologies

Information Architecture & Interface Design, Functional Spec, Prototyping, Usability Testing

Definition

This project was a new undertaking for Thomson Reuters to enter into the small and medium business accounting market. We created an MVP tool to allow sole proprietors to manage their sales and expenses in one easy to use cloud-based application. This tool was created using the same template to be used across the US, Argentina, Brazil and UK markets.

Persona development

We began this project with a survey in to define the user-base in each market for the MVP approach. We collected demographic information along with a high-level understanding of user behavior. We followed-up our survey with a set of user interviews and concept user tests to validate our feature set.  We used this information to form some preliminary personas to use as our basis for future feature and design work.

Information Architecture & Interface Design

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